Great talk title! It reminds me of Muhammad Ali’s quote “Float like a butterfly, sting like a honeybee” which is probably what the speakers were going for! I was particularly interested to hear Christina Tan speak, as we share the same alma mater (the University of Waterloo). Her co-facilitator was Jamie Crabb, who works for Patreon.
It is difficult to make people care about your idea and draw resources towards it. Presenting your pitch in a structured and persuasive way can address this challenge. The art of persuasion is not specific to entrepreneurs; they just happen to be really good at it (the successful ones, anyway). Jamie stated that when she needs to persuade her CEO to pursue a course of action, she and team have to gather so much data. I was reminded of Allison Pearson’s novel I Don’t Know How She Does It: Life of Working Mother, Kate Reddy. Kate is a fund manager and her husband, Richard, explains to her that there is a difference between persuading her boss and persuading her in-laws. He states that with her boss, if he buys her data, he’ll buy her analysis. But with family, it’s a different story.
Entrepreneurs are consistently drawing in resources: money, time and support. They are skilled because their audience often doesn’t feel like they are hearing a pitch. Workshop participants were asked to create their own pitch. I discussed the Systers Wiki and why the blogs and notes within would be useful to participants who could not attend a particular lecture.
Christina played a video of one of the founders of Grobo (an automated gardening app) presenting his team’s idea. She dissected his pitch into 6 parts:
- Problem – people no longer trust the food they eat
- Solution – grow one’s own food (but this is difficult to implement!)
- Value Proposition – Grobo (the automated gardening app)
- Competitive Advantage – modular design
- Market Size
- Target Customer
To be continued …